Pre-Release / pre-order & year round premium eyewear
Lux Di Ottika brings together two worlds of eyewear into one refined experience, exclusive pre-release collections available only during select seasons, and a permanent lineup of elevated, high-caliber frames available year round.
From early pre-order designs that surface ahead of the market to meticulously crafted staples built for longevity, every piece is selected with intention. This is not about volume or trend cycles, it is about access, precision, and presence.
Lux Di Ottika’s pre-release/pre-order collection in partnership with Safilo is reserved for those who move ahead of the curve. Available exclusively from December to April, and August to October, these frames are available to purchase before the mainstream, offering a first look at upcoming design directions, materials, and silhouettes.
This is not about following trends. It is about owning them before they are seen. Browse our pre-release / pre-order brands below.
Our year round selection features a curated range of high caliber eyewear defined by precision, material integrity, and enduring design. Every frame is selected for its build quality, comfort, and ability to hold presence without excess.
From hand finished acetates to engineered metal constructions, each piece reflects a commitment to longevity and distinction. These are frames made for individuals who value structure, balance, and subtle impact over fleeting appeal.
David Beckham eyewear is a reflection of the values that have defined his personal style for decades confident refined and effortlessly enduring. Built on the principle of being timelessly bold...
Victoria Beckham eyewear is defined by a quiet strength that blends modern femininity with considered design. Guided by values rooted in female empowerment, the collection reflects a belief in collective...
When it comes to eyewear that blends bold attitude with modern refinement, Hugo Eyewear stands firmly in its own lane. Known for redefining contemporary style, Hugo brings a confident, fashion...
